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      Samsung Pure & White 55

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      The culmination of contemporary design and smart technology, the Samsung Pure & White 55" KU7510 4K Ultra HD HDR Premium Curved Smart TV delivers rich, detailed images on an elegantly curved screen. Manufactured in Europe, its sophisticated white frame blends flawlessly with the modern home, creating a statement piece both stylish and functional.

      The Samsung Pure logo

      Performance. Function. Perfection.

      The Samsung Pure Curved White TV

      The Samsung Pure Curved TV on timber-look stand, facing a grey couch in a stylish living room


      Experience incredible brightness on these Samsung Ultra High Definition Televisions. Your images will feature a stunning realism that doesn’t compromise on detail in either shadows or light. The curved screen offers a more immersive experience, giving you better viewing angles with reduced glare and reflection.

      The Samsung One Remote


      Put away your collection of remotes and master your entertainment with one device. The Samsung One Remote controls your television and even sources from other brands, including Fetch TV, Apple TV, DVD and Blu-ray players^. The automatic source recognition technology identifies what’s connected and removes the guesswork of switching between connected equipment.

      The Samsung Pure smart TV on timber-look stand, facing a bed in a chic bedroom setting


      A truly great television doesn’t just provide an unsurpassed entertainment experience – it should also be designed to complement the decor in your home. The modern white finish and elegant aesthetics of the Samsung Pure curved range will blend into almost any home environment. The optional extra pedestal tripod stands in silver or timber look provide the premium finishing touch to suit your sense of style.

      Side view of the Pure white TV on the timber-look stand, showing the ultra-slim profile

      Stylish White Finish

      Samsung Pure Series TVs features a beautiful white finish, with an ultra slim profile and minimalist style making it an eye-catching centrepiece in your living space. Perfect for the contemporary home, the stunning white TV from Samsung embodies modern elegance with its striking simplicity.

      The Samsung white TV mounted on sleek pin legs atop a wooden wooden buffet table in a modern living room setting


      Enjoy incredible home entertainment - the Samsung Pure TV features an ultra high definition display with micro-dimming, auto depth enhancer and UHD upscaling, a Tizen operating system, integrated web browser, voice recognition technology and easy connectivity via 3 HDMI ports and 2 USB ports.

      TV programming not available in Ultra HD in Australia. Ultra HD TVs require Ultra HD content and additional Ultra HD enabled devices (sold separately) for full resolution effect. Internet connection and certain subscriptions required and sold separately.
      ^See for a list of compatible devices.
      Tripod stand available in timber look and silver look. Each sold separately.

      What's In The Box?

      • 2x Remote Control
      • 1x Batteries
      • 1x Samsung Smart Control
      • 1x Mini Wall Mount Support
      • 1x Vesa Wall Mount Support
      • 1x User Guide
      • 1x E-Manual
      • 1x Power Cable
      • 1x Slim Gender Cable


      Barcode (GTIN) 8806088495507
      Categories LED LCD TVs
      TV Type Curved TVs, HDR TVs, Smart TVs
      Brand Samsung
      Model UA55KU7510WXXY
      Colour White
      Screen Type LED LCD
      Screen Size (inches) 55
      Screen Definition Ultra High Definition
      Screen Resolution 3840 x 2160
      No. HDMI Ports 3
      No. USB Ports 2
      No. Component Ports 1
      No. Composite (AV) Ports 1
      Connectivity Bluetooth, Component In, Composite In, Digital Audio Out (Optical), Ethernet, HDMI-ARC, HDMI-CEC
      Connectivity Bluetooth, Component In, Composite In, Digital Audio Out (Optical), Ethernet, HDMI-ARC, HDMI-CEC
      Built-in Decoders Dolby Digital Plus
      Total Output Power (RMS) 20W
      Power Consumption Sleep / Stand By 0.3W
      Power Consumption (kWh/yr) 407
      Product Width (cm) 123.33
      Product Depth (cm) 10.41
      Product Height (cm) 71.09
      Weight (kg) 18.0000
      Manufacturers Express Warranty (months) 12

      If you feel your product has failed a Consumer Guarantee (as defined by Australian Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

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        The 3D TV viewing experience is like no other. By adding an extra dimension — depth — to the picture, a 3D TV offers perhaps the most immersive way to watch your favourite content.

      • Buying Guide: FreeviewPlus

        Get more from your TV with FreeviewPlus. FreeviewPlus is a new television service delivered via broadband providing a state of the art Electronic Program Guide (EPG) and seamless access to all available catch-up TV across the free-to-air networks with the simple press of a button.

      • Buying Guide: Televisions

        Buying a new television can be a daunting task, especially with all the talk of OLED, LCD, LED, SmartTV and Curved Screen. We look at important factors to consider when buying a digital television and explained them in simple terms.

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      Protect your purchase with Product Care®. Get a brand new replacement if your product suffers an eligible fault through our hassle free support process, plus enjoy a range of exclusive benefits like a product health check and free prints each year so you experience your new product even more.

      Discover all of the benefits Product Care® brings you:


      With Product Care® you can relax knowing your purchase is protected. After an assessment, if your product suffers a fault covered by the terms of your plan, we’ll arrange to have a brand new replacement delivered to your doorstep.


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      Having Product Care® with your purchase means you can enjoy a range of special benefits that are exclusive to you and will help you enjoy the experience of your new product even more.

      Conditions apply. This section should always be read in conjunction with the Terms and Conditions for Product Care® Replacement (Electrical). 

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      Samsung Pure & White 55" 4K Ultra HD HDR Premium Curved Smart TV UA55KU7510WXXY 8806088495507

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