Blue September is the international campaign — it runs across the United States of America, United Kingdom, Ireland, New Zealand and Australia — aimed at increasing awareness of all cancers affecting men. And with Oz having the unenviable position of owning the highest rate of prostate cancer in the developed world, Harvey Norman threw its weight behind this very worthy cause.
Supporting the battle against men’s cancer by raising funds for research, all through the months of August, September (of course!) and October Harvey Norman stores sold blue wristbands for $5. With 193 franchises across the nation, we were able to proudly raise $62,660.
In 2013, money collected is going to Australian Prostate Cancer Research and Australian Cancer Research Foundation. These amazing organisations directly support males with cancer by providing new treatments, online medical support and cutting edge equipment in the fight for survival.
The Harvey Norman family has been personally touched by men’s cancer, including Phil Lang in the Computers department at the Darwin store: “A childhood friend died from it – it’s not a dignified illness. I was shattered, so I had a test (which came back) in the bad zone, but was caught early. If males saw the alternative to catching it early enough, they WOULD have the test. Very few of my friends are aware (of prostate cancer) – it should be shouted from the rooftops. I was proud to be associated through Harvey Norman’s involvement in Blue September”.