The Gro Company


    The Gro Company provides multi-award winning safer sleep solutions for children. More sleep, safer sleep.

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    Swaddling helps soothe and encourage your baby to sleep longer and reduces spontaneous movements. Swaddled in the hands-over-heart position, babies learn to self-soothe and can get back to sleep on their own.

    Traditional Swaddles (Groswaddles) or wraps are suitable from birth until 6.5kg and are made of 100% cotton stretch jersey for a snug, comfortable swaddle. The T-shape design helps to achieve a snugness around the chest and looseness around the hips.

    Constructed swaddles (Swaddle Grobags) allow your baby to transition from Swaddle to Newborn Grobag easily. The snug upper body helps reduce startle reflex and the unique curved seams allow for unrestricted leg movement and hip development. The extra-long baby safe YKK zip opens flat from bottom for easy nappy changes.

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    The Grobag started the baby sleep bag revolution back in 2000. It is an easy-to-use, safer alternative to loose bedding and the only sleeping bag recommended by the Lullaby Trust.

    Gro go to extraordinary lengths to ensure their Grobags are manufactured to the highest possible quality standards with the very best 100% premium cotton fabrics.

    Grobags meet all mandatory and non-mandatory Bristish and Australian safety standards and, in fact, the new British Standard was based on Gro's original specifications.

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    With more sleep and safer sleep in mind Gro's range of electrical products are sure to help your baby.

    Products like the Groegg can help you understand the temperature zone in your child’s room at a glance, allowing least disturbance and an opportunity to adjust your temperature zone in the room or your child’s clothing to minimise overheating.

    Others, like the Groclock and Grolight help to establish good sleep routines through their friendly and educational designs. They're also perfect for helping you check-in on and monitor your baby's environment.

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    Whether it’s adding a little fun to your nursery or inspiring your little one, The Gro Company has you covered.

    Gro's cute and fun comforters and blankets will help soothe and comfort your baby. Each featuring textures of soft velour and satin for little fingers to touch and explore, satin tags and fluffy tails for scent absorption and perfectly sized for little hands to hold. You can even use one as a finger puppet for interactive play.

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    About Gro

    The Gro Company provides parents with the tools needed to provide their children with the safest sleeping environment.

    Gro produce a range of much loved products to help babies and young children have a great and safe night sleep, so if you’re lucky enough to have a newborn baby or an energetic toddler but could use a bit more sleep - you've come to the right place.

    Gro are most famous for the original Grobag, the number 1 baby sleep bag brand in the UK and Australia. But it does not stop there: their range includes the GroEgg, Gro clock, Grotobed sheets, Groblind, Grosuit, Groswaddle and Saddle Grobag.

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    Contact Gro

    Suite 4 296 Bay Road, Cheltenham, Melbourne VIC 3192

    Phone: 03 9584 4562

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