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Samsung Pure & White 49

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The culmination of contemporary design and smart technology, the Samsung Pure & White 49" KU7510 4K Ultra HD HDR Premium Curved Smart TV delivers rich, detailed images on an elegantly curved screen. Manufactured in Europe, its sophisticated white frame blends flawlessly with the modern home, creating a statement piece both stylish and functional.

The Samsung Pure logo

Performance. Function. Perfection.

The Samsung Pure Curved White TV

The Samsung Pure Curved TV on timber-look stand, facing a grey couch in a stylish living room


Experience incredible brightness on these Samsung Ultra High Definition Televisions. Your images will feature a stunning realism that doesn’t compromise on detail in either shadows or light. The curved screen offers a more immersive experience, giving you better viewing angles with reduced glare and reflection.

The Samsung One Remote


Put away your collection of remotes and master your entertainment with one device. The Samsung One Remote controls your television and even sources from other brands, including Fetch TV, Apple TV, DVD and Blu-ray players^. The automatic source recognition technology identifies what’s connected and removes the guesswork of switching between connected equipment.

The Samsung Pure smart TV on timber-look stand, facing a bed in a chic bedroom setting


A truly great television doesn’t just provide an unsurpassed entertainment experience – it should also be designed to complement the decor in your home. The modern white finish and elegant aesthetics of the Samsung Pure curved range will blend into almost any home environment. The optional extra pedestal tripod stands in silver or timber look provide the premium finishing touch to suit your sense of style.

Side view of the Pure white TV on the timber-look stand, showing the ultra-slim profile

Stylish White Finish

Samsung Pure Series TVs features a beautiful white finish, with an ultra slim profile and minimalist style making it an eye-catching centrepiece in your living space. Perfect for the contemporary home, the stunning white TV from Samsung embodies modern elegance with its striking simplicity.

The Samsung white TV mounted on sleek pin legs atop a wooden wooden buffet table in a modern living room setting


Enjoy incredible home entertainment - the Samsung Pure TV features an ultra high definition display with micro-dimming, auto depth enhancer and UHD upscaling, a Tizen operating system, integrated web browser, voice recognition technology and easy connectivity via 3 HDMI ports and 2 USB ports.

TV programming not available in Ultra HD in Australia. Ultra HD TVs require Ultra HD content and additional Ultra HD enabled devices (sold separately) for full resolution effect. Internet connection and certain subscriptions required and sold separately.
^See for a list of compatible devices.
Tripod stand available in timber look and silver look. Each sold separately.

What's In The Box?

  • 2x Remote Control
  • 1x Batteries
  • 1x Samsung Smart Control
  • 1x Mini Wall Mount Support
  • 1x Vesa Wall Mount Support
  • 1x User Guide
  • 1x E-Manual
  • 1x Power Cable
  • 1x Slim Gender Cable


Barcode (GTIN) 8806088495491
Product Type LED LCD TVs
TV Type Curved TVs, HDR TVs, Lifestyle TVs, Smart TVs
Brand Samsung
Model UA49KU7510WXXY
Colour White
Features Netflix, Stan
Screen Type LED LCD
Screen Size (inches) 49
Screen Definition Ultra High Definition
Screen Resolution 3840 x 2160
No. HDMI Ports 3
No. USB Ports 2
No. Component Ports 1
No. Composite (AV) Ports 1
Connectivity Bluetooth, Component In, Composite In, Digital Audio Out (Optical), Ethernet, HDMI-ARC, HDMI-CEC
Connectivity Bluetooth, Component In, Composite In, Digital Audio Out (Optical), Ethernet, HDMI-ARC, HDMI-CEC
Built-In Tuner DVB-T
Built-in Decoders Dolby Digital Plus, DTS Decoder
Total Output Power (RMS) 20W
Speakers Down Firing + Full Range
Number of Speakers Included 2
Power Consumption Sleep / Stand By 0.3W
Power Consumption (kWh/yr) 327 - kWh/yr, Based on 10 hrs/day
Star Ratings 4 Stars
Product Width (cm) 109.59
Product Depth (cm) 21.3
Product Height (cm) 70.71
Weight (kg) 14.7000
Manufacturers Express Warranty (months) 12

If you feel your product has failed a Consumer Guarantee (as defined by Australian Consumer Law) then don't worry you can easily return it to your local Harvey Norman store. We'll even pay for the postage if you live in an area where there is no store. Our returns policy covers any purchased item (conditions apply).

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  • Buying Guide: FreeviewPlus

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  • Buying Guide: Televisions

    Buying a new television can be a daunting task, especially with all the talk of OLED, LCD, LED, SmartTV and Curved Screen. We look at important factors to consider when buying a digital television and explained them in simple terms.

samsung pure white 49 4k ultra hd hdr premium curved smart tv is rated 5.0 out of 5 by 6.
Rated 5 out of 5 by from Such an artwork! From the moment I saw this TV in an advertising feature referred by a friend, I simply had to have it. Smart, sleek, ultra modern it was a perfect fit for our newly refurbished apartment. We have found Samsung Tv's are such a reliable product.
Date published: 2016-11-11
Rated 5 out of 5 by from love it best tv for this price i bought this TV wow what a TV the resolution even the 720p and 1080p gets even better it upscale the bad picture
Date published: 2016-09-14
Rated 5 out of 5 by from stunning picture quality recently purchased this after having a full HD LED television for almost 2 years and if i knew an UHD curved T.V. was this significant of a difference compared to that i would have purchased one a long time ago. great features, crystal clear sound and a picture that makes you want to reach out and grab it! highly recommend
Date published: 2017-04-09
Rated 5 out of 5 by from Everything you need on a smart tv I bought this a month ago & its value for money,easy to set up & easy to use
Date published: 2017-04-04
Rated 5 out of 5 by from A very convincing look and performance Love the voice recognition function just to name one
Date published: 2017-03-19
Rated 5 out of 5 by from Very good and crisp quality. I bought this from a very friendly Harvey Norman outlet, who were very enthusiastic and efficient. No hard sell, very honest and made sure I got what I was after in a product.
Date published: 2017-04-21
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Samsung Pure & White 49" 4K Ultra HD HDR Premium Curved Smart TV
UA49KU7510WXXY 8806088495491

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