For the way it's made.
Power, Without The Cord
Powered by a rechargeable 12v MAX removable battery (sold separately), the new cordless personal blender delivers 20 minutes of continuous run time and performance.
For Your Convenience
Move your appliance around the kitchen with ease, without limitations of cords or nearby outlets.It is also easily stored on your countertops or in your kitchen drawer, thanks to its compact design.
Made for You
The Kitchenaid Go Cordless Personal Blender features a design that folds contents back onto the blades to create a powerful blending vortex to easily blend smoothies and frozen drinks.