Samsung Lifestyle

Samsung 2020 Lifestyle TVs


The Frame TV

A stunning TV that looks great on any wall.

A TV with the ability to suit your style.

Customisable frames

The Frame is surrounded by a real picture frame that matches your room.*³ Customise your look and beautify your space with the perfect colour frame option.

Wall mount

Slim-fit Wall Mount

Mount your TV to the wall, just like a real picture frame. The Frame comes with Samsung's unique Slim-Fit Wall-mount in the box.*4

Easel stand

Easel stand

You can add an optional easel TV stand and put The Frame almost anywhere in the room.

A TV that will easily suit your space.

Smart Connectivity

The Frame makes it easy to navigate different devices and apps to easily bring you the content you love.

Intelligent Mode

The Frame automatically adapts picture, sound and volume to suit your surroundings and content.*5

One Remote control

The universal remote that actually works. Control the many devices connected to your QLED TV, even via voice.*6

The Serif TV

Designed to look good from any angle.

The Serif is where contemporary design meets modern technology. It features an iconic I-shaped profile and symmetrical 360° design by renowned designers Ronan and Erwan Bouroullec that gives you the freedom to display it anywhere in your living space.

Ambient Mode

Complements your room, with your screen displaying an exclusive palette designed by the Bouroullec brothers.*8

Quantum Dot technology

Delivers a world of immersive colours and contrast in a variety of lighting conditions - allowing you to discover details you haven't before.

Detachable floor stand

Add another layer of stunning design with the detachable floor stand, allowing you to place the TV anywhere in your space.

Stream your music with one touch.

Music streaming via NFC. Simply place your compatible smartphone*7 on your TV and music can play through The Serif's powerful speakers.

Stream music

Additional features.

Built-in Voice Assistant

With Samsung's built-in voice assistants, you can ask either Bixby or Alexa to control your TV using nothing more than your voice.

Intelligent Mode

The Serif will automatically adapt picture, sound and volume to suit your environment and content.*5

Samsung Care

Help is never far away with product experts that can be in touch within 24 hours for any query.

The Sero TV

The first vertical Samsung TV that follows your smartphone's lead.


Smart made simple from setup to streaming

  • Navigation menu for faster access & seamless switching.
  • Includes Apple TV app & Apple AirPlay 2.
  • Enjoy the leading apps.
  • TV that can identify devices you plug in.
  • Multi-view feature.
  • One Universal remote control.

Unleash vivid colour at a range of brightness levels.

Vivid Colour

Samsung's QLED TVs have a layer of Quantum Dots between the backlight and screen & filters. These quantum dots are powered by light (photoluminescence) meaning as brightness of a screen increases so does the output of colour by each dot. This helps ensure you have accurate and vivid colour depiction in all lighting conditions.

A revolution in content.

Rotating Sero

A mobile optimized screen that rotates depending on your content. The first vertical Samsung TV that follows your smartphone's lead. Go vertical for mobile content. The content you watch comes in all shapes and sizes. The Sero turns itself to fit all kinds of content, so you can experience it bigger and upright.

*1. Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required. *2. One Clear Cable connects to a One Connect Box which integrates external device cables. *3. Additional frames sold separately *4. Measured from the rear of the TV, the gap may differ based on the installation and wall type. *5. Picture and sound quality of upscaled content will vary depending on quality and resolution of source content. *6. Voice command features will only work within the programmed command set. See your TV manual for specifics. *7. When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that can support Near Field Communication (NFC) wireless information sharing. *8. Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

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