About SmartStrand Forever Clean

    The toughest, easiest to clean carpet on the planet™

    Introducing the most advanced fibre innovation to date. SmartStrand Forever Clean carpets offer the highest level of beauty, comfort and performance available. SmartStrand Forever Clean is the first carpet to combine built-in stain protection with the Nanoloc™ spill protection for quick and easy clean up. SmartStrand Forever Clean carpet is perfect for families with kids and pets.

    SmartStrand Forever Clean is the only carpet that offers a full pet warranty, lifetime stain and soil protection warranty and extends this to rental property investors. So you will always enjoy the look and feel of your carpet.

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    Nano Spill Shield

    SmartStrand Forever Clean

    The best way to avoid stains altogether is to keep dirt and spills from settling into the carpet and thus becoming a stain. SmartStrand Forever Clean features Nanoloc™, an advanced nanotechnology that completely encapsulates the SmartStrand fibre to create a superior spill and soil barrier.

    Permanent Stain Protection

    SmartStrand Stain Protection

    SmartStrand Forever Clean carpet offers permanent built in stain protection. Most stubborn stains like red wine, mustard, tea, soy sauce and hot coffee cleans up easily with water and mild detergent. This easy carpet cleaning will greatly reduce your clean-up time and increases your peace of mind.

    Live life worry free

    SmartStrand Forever Clean

    Whether it’s kids, pets or one of life’s unexpected spills, with SmartStrand Forever Clean you can live life without worrying about your carpet.

    The next generation of sustainable carpet

    SmartStrand Forever Clean

    SmartStrand Forever Clean carpet fibre, made with Bio-PDO is produced from plant-based resources. Thanks to this key ingredient, 37% of SmartStrand Forever Clean carpet is made from renewable resources instead of the more limited petroleum based ingredients in most other carpets. It’s good to know you can have the beauty, softness and durability you desire in a carpet along with the ability to make a sustainable and smart choice for your home and the environment.

    Better Durability

    SmartStrand Forever Clean

    SmartStrand Forever Clean carpet is tough enough to handle families with children, pets and any household incidents. SmartStrand Forever Clean carpet has been thoroughly tested manufacturer through all kinds of foot traffic and durability tests, exceeding all expectations. The durability of SmartStrand Forever Clean is built into the fibre with a unique spring-like molecule that helps the carpet bounce back for better crush resistance and resiliency.

    All Pets Protection and Warranty

    All Pets Protection and Warranty

    SmartStrand Forever Clean carpet is now featuring carpet protection and warranty for all pets, all accidents and all the time. SmartStrand Forever Clean carpet has no dye sites for spills to adhere to so the carpet is naturally stain resistant. Even when your pet has an accident, your carpet will remain easy to clean.

    Advanced Nanoloc Spill and soil shield encapsulates the fibre so it’s three times easier to remove pet hair, soil and dander common with household pets.

    With SmartStrand Forever Clean carpet, pet accidents will not absorb into the fibre. This added protection prevents and reduces common pet-related odours.


    SmartStrand Forever Clean Challenge - Taken to the Max

    SmartStrand Forever Clean offers maximum softness that can only be achieved through maximum durability. To prove, once and for all, that our ultimate carpet is as strong as it is soft, we took SmartStrand Forever Clean carpet to the Birmingham Zoo to meet Max the Rhino.

    2 Carpets. 2 Weeks. 1 Rhino.

    2 Carpets. 2 Weeks. 1 Rhino.

    We installed both SmartStrand Forever Clean and a competitive premium soft nylon in the zoo enclosure of Max the Rhino.

    In two weeks, Max will deposit about 1,000 pounds of solid waste, both carpets were covered with more than just mud. It would take the average domestic dog roughly two years to reach the same amount.


    Made to Last. Made for Max.

    After a thorough professional cleaning, the nylon soft carpet showed signs of matting, crushing, and stains. Only the SmartStrand Forever Clean carpet released stains and remained beautiful, once again proving that SmartStrand is the most durable, easiest to clean carpet on the planet.

    Meet Max the Rhino

    Meet Max the Rhino

    Max, a 2500kg white rhinoceros, is one of 950 different animals that call the Birmingham Zoo home. Max the Rhino carries incredible weight and power in every step — or rather, stomp. Max is known by zookeepers to be calm and mild-mannered, but that doesn’t keep him from making a mess.

    For two weeks, Max lived the good life on SmartStrand Forever Clean and a competitive premium soft nylon carpet, putting extreme wear on the carpet that would take a family of four an entire year to replicate

    Southern White Rhinoceros
    Age: 17
    Weight: 2500kg
    Length: 3.7m
    Height: 1.8m
    Width: 1.5m

    Exclusive to Harvey Norman

    SmartStrand Forever Clean

    Our innovative, SmartStrand Forever Clean carpet has changed the carpet world permanently and will offer the amazing qualities to suit your active lifestyle. When comparing SmartStrand Forever Clean to ordinary nylon and polyester carpets, there is no equal. SmartStrand Forever Clean carpets are only available at Harvey Norman. Come in and feel the easy to clean, soft and durable SmartStrand carpet.

    Shop SmartStrand Forever Clean

    Contact SmartStrand Forever Clean

    Phone: 1300 464 278 (1300 GO HARVEY)

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