Deep and earthy, the Conscious Loom Embrace Brown Rug offers a rich, grounding presence with a tactile, dense texture. The decadent 18mm wool pile creates luxurious softness underfoot, while subtle tonal variations in the yarns add depth and organic character. Every Conscious Loom rug is GoodWeave certified, ensuring fair and ethical working conditions for the skilled artisans who create them. Handcrafted from 100% premium wool, each piece embodies our commitment to sustainable design, responsible production and lasting quality.