Fudge Clean Blonde Damage Rewind Violet-Toning Shampoo - 1000ml/33.8oz

KEY FEATURES

• A dual-force purple shampoo for blonde hair
• Contains salon-strength purple micro-pigments that instantly eliminate brassy tones
• Uses unique Opti-PlEX™ technology that penetrates deep into hair's core to reconstruct bonds after chemical, styling and environmental damage
• Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours
• Leaves hair softer, smoother, stronger and blonder