iPhone 17 Series
Bigger, bolder and brighter than ever, discover the iPhone 17 Series – now at Harvey Norman. Choose from the all-rounder iPhone 17, powerhouse 17 Pro, featherlight iPhone Air, value-packed 17e or the ultimate 17 Pro Max. With next-level performance, AI-powered tools, tougher design and all-day battery, this is the iPhone that makes upgrading easy!
Not sure which iPhone 17 Series model to choose?
Our experts walk through Apple’s latest upgrades to help you decide!
Learn more here >
Shop more iPhone 17
iPhone 17 features at a glance
eSIM
Instant Activation, Total Freedom!
iPhone 17 supports eSIM for fast activation, secure switching, and seamless dual number use. Base and Pro phones include an eSIM and physical SIM slot, while iPhone Air removes the tray entirely – offering a fully digital setup that’s ideal for working professionals or globetrotters.
Performance
Not Just a Pretty Interface
The A19 chip keeps iPhone 17 running fast and fluid, powering everything from Apple Intelligence features to ProMotion technology. Eyeing the Air, Pro, or Pro Max? You’ll get the A19 Pro chip with a vapour chamber that stays cool under pressure, no matter the task.
Design
A Tough Act to Follow
Each iPhone 17 holds its own with a sleek aluminium frame and scratch-resistant display, while Pro and Pro Max double down on durability with a new aluminium unibody and a tougher glass back. Then there’s Air – made from titanium in Apple’s thinnest design yet.
Camera
Stunning Shots Take Centre Stage
iPhone 17’s 48MP Dual Fusion camera turns everyday shots into scroll-stoppers, with Pro models taking it even further with triple 48MP cameras and the widest zoom range ever. Across the range, a new 18MP Centre Stage front camera makes sure you’re always the main event.
Terms and conditions apply. See individual product pages for details.
Your iPhone 17 Series FAQs
iPhone 17 Series: Say Hello to the Latest Generation!
How many models are there in the iPhone 17 series?
The wait is officially over – the iPhone 17 series has arrived! With four exciting new models in the Apple iPhone range, find the one that catches your eye online or in-store at Harvey Norman.
From the ultra-powerful 17 Pro Max to the unbelievably thin iPhone Air, this is the iPhone 17 lineup:
- iPhone 17 – A brighter 6.3-inch ProMotion display with tough Ceramic Shield 2 makes this your everyday all-rounder.
- iPhone Air – The thinnest iPhone ever at just 5.6mm, combining pro-level power with a seriously featherlight design.
- iPhone 17 Pro – A complete powerhouse with triple 48MP cameras, A19 Pro chip, and a sleek heat-forged aluminium unibody.
- iPhone 17 Pro Max – The ultimate iPhone with a massive 6.9-inch display, all-day battery, and the most advanced camera system in the range.
Whether you’re after a solid daily phone or a creative powerhouse for content creation, the Apple iPhone 17 Series is sure to deliver. Come take a look!
What new features does iPhone 17 have?
The iPhone 17 Series makes major strides in performance, design, and everyday usability – delivering a faster, smarter and more durable experience than ever before.
Here’s what’s new:
- Processing – Pro and Air models feature the vapour‑cooled and lightning‑fast A19 Pro chip, delivering up to 40% better sustained performance for apps, gaming, and Apple Intelligence.
- Camera – Smarter all around. With 48MP rear cameras across the board and an 18MP Centre Stage front camera for stunning selfies and Dual Capture video.
- Battery – Power that goes on and on. A unibody design creates massive capacity for up to 31 hours on the Pro and 37 hours on Pro Max.
- Design – The Pro and Pro Max models feature heat‑forged aluminium that’s stronger and sleeker, paired with Ceramic Shield 2 for 3x better scratch resistance.
- Display – Bright, bold, and always on. Enjoy smooth scrolling with ProMotion technology up to 120Hz, incredible visibility outdoors, and easy access to notifications with an Always‑On display.
- Connectivity – eSIM keeps things flexible and fuss-free with instant activation, support for dual numbers, and travel-friendly connectivity.
Is it worth upgrading to iPhone 17?
Whether you’re moving on up from an older iPhone model or jumping ship from Android, the iPhone 17 Series is the upgrade you’ve been waiting for.
These are the features that make it an easy yes from us:
- Apple Intelligence – Get private, on-device tools that make writing, creating and communicating feel effortless.
- iOS 26 – Enjoy new, practical features like Call Screening, interactive widgets, and customisable Lock Screens.
- eSIM Connectivity – Simplifies travel and dual phone numbers – no more fiddly SIM cards.
- Apple Ecosystem – Seamless compatibility with the other Apple devices, from AirPods and Apple Watch to MacBook.
- USB‑C Charging – One cable for everything? Yes please.
- MagSafe Accessories – Snap-on chargers, cases and more – all magnetically aligned.
But don’t just take our word for it, browse the iPhone 17 Series today at Harvey Norman!
What is eSIM and how does it work?
Eliminating the need for a physical SIM card, eSIM (embedded SIM) is a digital SIM technology that's built into your device. With eSIM, you can activate a mobile plan instantly – without swapping cards – and store multiple carrier profiles to easily switch networks or use dual numbers.
Flexible and convenient, it's ideal for travel and for managing your work and personal numbers. Activation is simple, just scan a QR code or download a carrier profile directly to your device.
What accessories does the iPhone 17 series come with?
Every iPhone 17 model comes with a USB‑C Charge Cable to get you started – but if you want to style it, power it, or even wear it, Apple’s got you covered with a fresh lineup of iPhone 17 accessories designed to protect, personalise, and power your new phone!
Choose from MagSafe iPhone cases in Silicone, Clear, or TechWoven finish or the new Crossbody Strap, which offers a convenient hands‑free way to carry your phone. There are also MagSafe iPhone chargers and accessories that snap into place for faster, easier wireless charging.
Expand your Apple ecosystem:
