Gently clean your hair and remove build-up and excess oils so you can keep your curls springy, shiny, and full of life with the help of the Virtue Curl Shampoo. An ideal addition to your hair care routine, it effectively mends and preps your hair for manageable, frizz-free styles.

Key Features

• Specially formulated with proprietary Alpha Keratin 60ku® protein with specially chosen hydrators & curl-optimizing polymers, allowing it to strengthen and heal the hair
• Loaded with water-soluble jojoba oil to enhance shine, compatibility, and detangling effects
• Features specialty carob gum (ceratonia siliqua), which forms a sheer film to lock in moisture and rejuvenate elasticity
• Facilitates curl formation and definition, it is composed of vegetable-derived polymer from lond bean
• Protects your hair against the humidity, heat, UV ray, and environmental damage with its specialty rice protein and extract enriched with sunflower seed oil
• Delivers a luxurious fragrance thanks to its aromatic blend of grapefruit, peppery greens, juicy kumquat, and warm driftwood notes
• Safe to use, it is free from sulfates, silicones, synthetic colourants, dyes, parabens, phthalates, formaldehyde donors
• Vegan, gluten-free, cruelty-free, and colour-safe for added peace of mind